A survey is not just an online tool that helps you jot down a list of questions. It’s a great way to gain insights into what your audience thinks, feels, and most importantly—what it wants. Below we’ll go through some tips for creating a free survey and using our software. Suffering from writer’s block? Take a look at our survey questions examples and tips, or if you want to get stuck in with our survey maker straight away, get started. Not sure whether you should be making a survey or a questionnaire? Check out our guide on survey vs questionnaire.
Measure employee engagement with a beautiful template that doesn’t bore people to death. Build a happier and more productive workplace.
Create a winning brand strategy with a quality branding questionnaire.
Truly understand how people experience your brand with this survey.
Easily measure employee satisfaction to build a happier, more productive workplace.
Measure brand awareness to navigate the competitive space. Measure brand awareness to navigate the competitive space.
Give your customer a voice—and make your next product launch a home run.
Listen to what your customers think about you – and find out what’s important to them.
Get valuable feedback from customers when they leave you.
Use this website questionnaire template to get honest feedback from your customers.
Create a great product by asking the right questions to your target audience.
Taking a survey is probably not the highlight of someone’s day. Respect people’s time and attention. How? Try to consider your target audience as well as what you want from them.
→ How much time and attention is reasonable to ask of my audience for the survey? → How motivated are they? → Which questions get me the most nuanced and honest answers for the least effort? → Will my questions give me information I need to know, or information I just want to hear?
The point of every survey is truth, not approval or validation.
If you want people to engage with your content, treat those who take your survey like a friend—even if you don’t know them. To personalize your survey, use Typeform’s Piping feature to address people by name throughout it. Make sure they feel welcome and they’ll return the favor with honest answers.
Surveys can include a number of different question types. A lot of them are “closed”, such as ratings, multiple choice or yes/no questions. People’s attention spans are short, so stick to these for the most part.
The open-ended question (How do you feel about …) is a CEO’s favorite because it invites people to share and go deeper than yes or no. Create a survey with open-ended questions for spontaneous, organic responses. Just be aware that answers might snowball off topic.
Some surveys (hopefully not yours) don’t give enough options, and sometimes the options given aren’t appropriate. It leaves people feeling like they have to either lie or just drop out of the survey. To prevent this, include an option for Other or None of the above where appropriate.
Survey makers often ask for pointless information, too. Empathize with your audience and cut questions that don’t add value.
Always use simple, direct language and avoid jargon whenever possible. Using fancy words like tech specs, acronyms or inside jokes makes people yawn. Be clear, casual, and transparent. That way your survey will get more, better quality answers.
Ambiguity is the enemy—no exceptions. All questions and answer options should be crystal clear.
Avoid leading, evocative, and biased language. It ruins people’s trust and compromises the data.
Stay consistent with rating points. Measuring the answer in question A from 1-5 but in question B from 1-25 makes life harder for everyone.
It’s okay to ask a sensitive question, but don’t expect everyone to answer. Give people an out—make sure to add a Prefer not to answer option.
Here’s a few handy tips on how to use design and style to help people along.
Nothing kills a fleeting attention span like a long chore. Use Logic Jump to make your typeform survey more interactive by allowing it to respond based on how people answer.
Ideally, an online survey should take a maximum of 5 minutes to complete.
A progress bar helps people understand where they are, how much is left, and whether they want to finish the survey.
Typeforms let you express yourself while getting valuable data. To create a survey that feels like you, use your brand guidelines or other visuals like images, GIFs, videos, and more.
Don’t forget to state the purpose of your survey. Briefly explain why your answers will be helpful to you and what it means for them before they take your survey. Add a customizable Welcome Screen to get people going.
Last impressions matter, too. Once your survey’s completed, say hasta la vista and thank them for their time in a Thank You Screen. Include a link to a web page, add social media channels, or some other call to action.
Start off with easy, no-brainer questions before you go into sensitive or specific topics. If you want a soft landing as well, you can save demographics questions (age, gender etc.) for last.
However you approach your survey, make sure to treat the it as a conversation, not an interrogation—typeforms let people focus on one question at a time.
Multiple choice questions are easy and quick to take. They’re a natural way to move people toward the finish line, without getting survey fatigue.
This type of question is a great way to test what an audience remembers or prefers, but it’s an ineffective way to explore complex ideas and thoughts.
So what’s the right way to ask a multiple choice question? Your questions should provide purpose and context. The answers have only one job: be different from each other.
Don’t do this:
Regarding citizenship, which of these applies to you? Choose one or several. *I am a European citizen *I am an African citizen *I am an Asian citizen *I am a North American citizen *I am a South or Central American citizen
Which citizenship(s) do you hold? *European *African *Asian *North American *South or Central American
Structure your question clearly enough for people to understand it right away. If your audience gets confused or annoyed by repetition, they’re likely to ditch your survey.
Integrations help you do even more with the data you collect. Here’s a few ideas you could do once people have completed your survey.
Analyze on-demand. If you’re a marketer or entrepreneur, use our Google Sheets integration to manage your results or share them with someone who doesn’t have a Typeform account. If you’re sending out customer satisfaction survey questions, you’ll want to know where the most pain points are. If you’re a teacher, you may want to track student results or feedback for you.
If your goal is to collect leads, our survey creator’s Mailchimp integration is just what you’ve been looking for. After setting up the integration, all you need to do is include questions for name and email, and your typeform will automatically send the contact info straight to Mailchimp.
If you use Intercom, you can transfer valuable customer data from your survey straight to your Intercom CRM account.
Once someone has completed a survey, you might want to automatically send them a voucher or certificate of completion. Just craft up a nice email, and integrate your Gmail account with Typeform.
If you're looking to understand more about how to structure your surveys to get the best data. Take a look at our guide on qualitative vs quantitative research methods.